Client : Rareraw Design : Joongho Choi Studio Project Team : Jaeyoung Kim ( Design Follow up ) Chahn Chance ( Visual Directing ) Manufacturer :Rareraw Photography : Sangpil Lee Completion : 2021
www.rareraw.com
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KOVY introduction video, filmed on location in Seoul
KOVY SOFA is a product that is newly interpreted by dismantling the composition of the existing sofa consisting of one body. It can be used from one to three people or as an ottoman. Kovy sofa can be used in private residential spaces or in common spaces such as a business lounge or lobby. The metal pipe finished with powder coating firmly and neatly supports the cushion. Geometric and clean lines shows a unique presence with a balanced proportion in the exterior.
Existing sofas with body frames and the cushion being as one structure, KOVY SOFA differentiated its manufacturing method in a way that different parts can be easily assembled and separated from the body frames. This simplifies the assembly process of the product and allows the frame and fabrics with different lifespans to be replaced as needed. The structure exposed conveys the function of the product intuitively. The lower part of the sofa was removed at an angle to prevent the feet of the seated person from touching it and to make cleaning and maintenance easier.
